The project team hosted twelve focus groups spanning all of the US-Mexico border states as a critical part of the data collection process for the study. These dialogues, between the team and the 150 border leaders and experts who to attended the sessions, provided an additional layer of insight into the border issues. It revealed the potential benefits of greater cooperation and the associated challenges.

Dr. Ray Perryman, leader of the research team states, “Much of the analysis we are doing is purely quantitative in nature and will reveal patterns of potential opportunities in a systematic manner. However, no mathematics, no matter how rigorous, can substitute for the insights, wisdom, and knowledge of those who live and work along the border every day. There are limits to what numbers can tell you, and we are excitedly looking to these key leaders to give us ‘the rest of the story.”

Maintaining NAFTA and continuing to expand the linkage among the ten Border States will create hundreds of thousands of new jobs and billions of dollars in annual Gross Domestic Product in the United States and Mexico. The study shows that expanding border trade will bring 700,000 New Jobs and $70 Billion in Annual Gross Product in the United States and 100,000 New Jobs & $5 Billion in Annual Gross Product in Mexico.   It is a win-win for the economies of both nations.


Bordernomics Alliance

The Bordernomics Alliance is composed of business and policy leaders from the United States and from Mexico, who are the voice of the border region and who will work together to ensure that NAFTA remains robust and modernized and continues to drive economic growth for the future. The Alliance will have Mission Critical focus on advocacy, research and promotion on critical issues and policies to enhance cross-border business relations and trade expansion that will facilitate economic development and job creation.

The Alliance serves as a premier cross-border entity that operates by way of active public/private collaborations. The Bordernomics Alliance works with binational committees that act as industry and policy advocates to facilitate cross-border trade, networking, and catalyze information sharing.


MATT – Mexicans and Americans Thinking Together

The Mexicans and Americans Thinking Together Foundation works to improve the relationship between both countries by exploring economic and social issues affecting the U.S. and Mexico. Founded in 2006, the MATT – Foundation is a bi-national, non-profit organization headquartered in San Antonio, Texas, with offices in Mexico City. Our mission is to encourage Mexicans and Americans to come together to bridge the gaps of understanding and quality of life.

Working with our partners, MATT incubates and guides projects and initiatives that facilitate effective communication among Mexicans and Americans to help both countries work together for the betterment of the region. We focus on engaging multiple perspectives to develop holistic policy and programs to address the challenges facing both the United States and Mexico.


    Strategy Led by Tracye McDaniel

Tracye McDaniel is a recognized leader with invaluable marketing insight and a trusted advisor to economic development organizations, destination marketing organizations, CEOs and private enterprises. Her company, The McDaniel Strategy Ecosystems, LLC is a marketing consultancy providing a revolution of digital strategies and access to a global network of experts.

McDaniel has established a reputation of convening strategic partnerships with CEOs, private enterprises, economic development and destination marketing organizations from a broad spectrum of industries to deliver solutions and drive results. She has filled key leadership roles in marketing, public relations and communications, talent development, leadership development, fundraising and strategic planning.

Prior to founding McDaniel Strategy Ecosystems, LLC, McDaniel was President and CEO of the Texas Economic Development Corporation, Inc., an independently funded and operated 501(c)(3) nonprofit organization, whose mission is dedicated to economic development, business recruitment, and job creation in the State of Texas. Texas Economic Development Corporation operates the TexasOne™ Program, which coordinates efforts with the Office of the Governor for strategic marketing and lead generation activities.

Ms. McDaniel has more than 30 years of state and regional level experience as a widely recognized strategist in all facets of economic development, including public relations, tourism, and international business development. As founding CEO of Choose New Jersey, McDaniel led global promotion, lead generation and project management for economic growth and job creation in the Garden State and is part of the state’s award-winning economic development organization: The New Jersey Partnership for Action (PFA). She has led successful economic development organizations in Texas and New Jersey under five Governors; Governor Ann Richards, Governor George Bush, Governor Rick Perry and Governor Greg Abbott in Texas and Governor Chris Christie in New Jersey. In 2007, Ms. McDaniel served as Executive Vice President and Chief Operating Officer of the Greater Houston Partnership (GHP), Houston, TX, regarded as a top global location for business.

As a dynamic, committed business leader, McDaniel continues to be intimately involved in supporting the industry and community. She was elected Secretary/Treasurer of International Economic Development Council (IEDC), the world’s top organization for economic development professionals. She has held leadership positions, serving in the role of the Board of Directors of the New Jersey Chapter of NAIOP, the Commercial Real Estate Development Association. McDaniel was appointed by New Jersey Governor Chris Christie to both the Council on Innovation and the New Jersey Military Installation Growth and Development Task Force and was appointed by Texas Governor Rick Perry to serve on Texas Southern University Board of Regents and the Texas Economic Development Corporation, Board of Directors.

In recognition of her accomplishments in business and community, NJBIZ named McDaniel among New Jersey’s 2014 Best 50 Women in Business, as well as listed on the 100 Most Powerful People in New Jersey Business. She was recognized by Consultant Connect with North America’s Top 50 Economic Developers Award 2016 and the Excellence in Economic Development Award by the Site Selectors Guild.

A graduate of the University of Texas at Austin, Ms. McDaniel is also a Ford Foundation Regional Sustainable Development (RSD) Fellow, a program of American Chamber of Commerce Executives (ACCE).


Study Led by The Perryman Group

Innovative approaches, visionary thinking, and clear communication are the standards upon which the reputation of The Perryman Group (TPG) has been forged. An economic and financial analysis firm, TPG provides clients with well-documented, carefully considered answers to even the most complex questions.

For more than 30 years, The Perryman Group has met the challenges of thousands of clients through a systematic approach and a level of performance that assures a consistent standard of excellence. The firm has been involved in scores of major events shaping the economic landscape, from crucial corporate locations, to landmark legislation, to important regulatory policies, to notable judicial decisions.

TPG’s practice areas include economic modeling and forecasting, litigation and regulatory support, business valuation, economic development and strategic planning, and impact assessment. The firm also provides market and industry analysis, statistical modeling and analysis, economic forecasts, survey and demographic studies, economic statistics, research and information, and feasibility studies and business plans; as well as speeches, presentations, conferences, and other appearances.